The Importance of a Good Headshot for Professional Translators and Interpreters
Language is the only barrier to communication in many situations world-wide. However, it is the job of linguists to bridge this gap. In a sense, translators and interpreters can unite the world! What a powerful profession!
Their importance is exactly why it is imperative that professional interpreters and translators let their name — and their skills — be known. Whereas translators and interpreters can work in government offices, courthouses, and other locations, many translators work from home, in call centers, or within various large firms found in global arenas. In many of these positions (and others), these persons are found behind a computer.
The work-life of translators often offers no assistance for booking new projects. After all, being stuck behind a computer means that personal interaction with new people is a rare occurrence. Perhaps that is why so many are turning to social media or personal online websites. Perfecting an online presence can be brutal, but it is necessary for today’s market. And there is no exception for the professional translator and interpreter alike.
So, if you are a translator or an interpreter and you are looking to get your name known in the industry and grow your business, what is the first thing you need?
Shown in the picture above is Don Couch, the lucky winner of a free headshot by NCTA sponsor Valentina Sadiul Photography in the raffle at the NCTA Fall General Meeting.
Not convinced? Consider these points:
You are your brand. Most people opt for logos, but you are your own – you are the translator. You are the one you need to market. A good headshot provides you something solid — and professional — to show those who are inquiring.
You are the one you need to market. A good headshot provides you something solid — and professional — to show those who are inquiring.
Be the first person they see. If someone is looking for a professional translator and they find their way to your website or other industry directories, what is the first thing you want them to see? Your name? No. Your face! Your headshot is the first impression — and it is the picture that can land you a new booking or cause people to pass you by.
Be different. With a profession that is growing, translators need to stand out if they want to be noticed. Taking the time to produce a superior-quality headshot will make you stand out in a crowd.
Set your online presence. This is extremely important. And, with each online application, a photo is requested. Do you choose to use a selfie? Do you hide behind a picture of some random nature scene? Or, do you show off your high-quality headshot? Often, how you present yourself can either capture or deter a new client. Go with the professional headshot!
Increase your confidence. The power behind a good photo is amazing. When you look good, you feel good. And, when you feel good, you can do just about anything you set your mind to do. This boost of confidence can be yours by just taking the time to obtain a good headshot.
Having a photography session to get a professional headshot completed may be nerve-wracking — until you get comfortable with the photographer. But, the outcome will allow you to see yourself in a new light. Many people will say that they are “not photogenic”—until they see the final proofs of the headshots.
Others may question whether a good headshot is even necessary when marketing oneself. The truth of the matter is that when you want to uncover new clients and new opportunities, you need to present yourself in a professional manner. Showing that you take pride in yourself will also lead a potential client to believe that you take pride in your work as a professional translator, too.
If you are ready to take your career to a new level by discovering what a good headshot can do for you, then schedule your photoshoot today!