NCTA, Perspective

THAT WAS THEN

Two of our earliest members look back to the very beginnings of NCTA—and before.

BY MARIA LUISA BODEN AND TONY RODER—NCTA CLASS OF 1978

Roots …

Back in the dark ages of 1978, many talented translators in Northern California toiled in isolation. There was no forum, no place to be heard, nowhere to share knowledge and resources, opportunities, encouragement, and friendship. ATA accreditation was out of reach unless you could afford traveling to the annual conference.

When I arrived in San Francisco in 1975 with my husband and a two-year old daughter who had moved nine times in her short life, I wanted to settle down and resume my freelance translation career. It looked like an uphill battle. What do you do when you don’t know anyone?

No local association meant no local seminars, no roster of colleagues, no built-in exposure to potential clients, and no standards and ethics committee … all the things we now take for granted. Networking was a slow process. There was little reaching out, you might be viewed as a competitor, and even the good translation companies were not in business to help you meet other potential clients. It was you and your typewriter!

I count myself very lucky to have stumbled almost immediately upon The Lanfranco Institute, which would later become one of NCTA’s first corporate members. This led to meeting Tom Bauman, then head of the translation department at Wells Fargo Bank, and ultimately to a good in-house job. At the ATA conference held at Stanford in 1976, Tom was the de facto representative of the Bay Area translator community, most of whose members did not know each other. The idea of starting a local association was gestated during those brief days of learning and networking together.

A colorful crowd of 60 to 70 people attended that first meeting at the Chinatown Holiday Inn on March 4, 1978 in an upbeat mood. Our motives were as varied as our circumstances. Not all the talk was positive behind the scenes. There were the altruists, the self-interested, the simply curious, and the defeatists who predicted failure. This last group was soon out of commission as of course the NCTA thrived thanks to generous and competent leadership. Among others, Hélène Riddle, Kelly Gray, Deolinda Adao, Greg Eichler, and Irene Vacchina were decisively instrumental as early Board members and language group coordinators. Steve Goldstein took on the crucial role of editor of Translorial, which glued the membership together from the start. Read about them in the first few issues now starting to be available at the website. MLB

… and branches

The Saturday March 4 entry in my 1978 appointment book reads: “2 PM-6 PM Thomas Bauman’s North. Calif. Xlator Assoc., Washington Room, Holiday Inn, Chinatown.” Thus it came to pass that I was present at the creation …

I recall a very dark green room and a modest attendance. I don’t recall what was said and vaguely recollect some of those who were present. I left thinking that it was a good idea, but not for me, only a part-time translator on occasional evenings. Which is why I did not get to sign the association’s charter. But having signed in at the meeting, I eventually received notice of upcoming meetings, one at the Hall of Flowers in Golden Gate Park, and subsequent ones on weekend afternoons in a room at the Main Library.

George Kirby, who was president after the initial period, recruited me to the board of directors. When the library room became unavailable, Edith Fried, a founding member, offered the haven of her dining room for the board meetings. My appointment books provide only vague details for the 1980s, but I well remember the realization that we were laying the building blocks of a vigorous organization. We continued Translorial, we published a directory from a rudimentary database, we hired an administrator, we defined our responsibilities, and we organized events.

These events included the formal annual General Meetings, held at the University of California Extension, and my favorites, the Post-Christmas Christmas parties with their buffets of national dishes brought by the guests. These were traditionally held at Ines Sweeney’s house in Oakland, and later at our house in Palo Alto, with truly impressive turnouts. There was also a memorable (10th or 15th?) anniversary banquet in Chinatown, attended by the ATA president; and a party with entertainment held at the Basque Cultural Center in South San Francisco.

I served on the board for about 10 years that included two terms as president, during which time we became a chapter of ATA, evolved to adopt current technologies, and saw our membership grow from about 50 to about 500.

It is a tribute to the founders that their vision bore such fine fruits. TR