Localization

By Anna Schlegel How do transnational companies maintain their brand integrity across the multiple localizations of their Internet presence? A

Jorden Woods is the founder and principal of Paradigms Consulting Group. He is recognized in the industry as a pioneer and leading authority on enterprise-class globalization strategy, content and application globalization technology, and multilingual issues. Jorden is also a successful Silicon Valley serial entrepreneur who has founded three IT-focused companies in the last decade, including GlobalSight Corporation, a company that pioneered the development of globalization management systems (GMS) for the Fortune 500. Jorden has consulted with companies including Apple, Cisco, GE/Global Exchange Services, HP, Mercury Interactive, Palm, PeopleSoft, Redback Networks, Samsung, VeriSign, and the World Bank.

Silvia Campos is an International Web Manager at VeriSign, a company that delivers intelligent infrastructure services. A native of Brazil who has been living in the Bay Area for the past eight years, she has more than five years of experience in the localization industry: as a translator, as a project manager for a translation agency, and now on the client side with VeriSign. Silvia is fluent in Portuguese, English, and Spanish, and she is now learning French. She has a master’s degree in business from San Francisco State University.